SUMMARY

Creative marketing and design professional with 20+ years of experience in brand development, apparel design, and digital strategy. Expert in visual storytelling, project execution, and client-focused campaigns. Passionate about cultivating inclusive brands and innovative content that resonates with real people.

CORE SKILLS

Design & Content Creation: Canva (expert), Adobe Illustrator, Photoshop
Digital Marketing: Social media strategy, campaign execution, email marketing, content planning
Project Management: Apparel development cycles, ClickUp, Google Suite, Squarespace
CRM/Platforms: HubSpot (basic), Squarespace
Client Experience: Visual storytelling, brand development, customer service, trend research
Other: Material sourcing, trade shows, brand identity, cost control, time-sensitive delivery

MARKETING & CREATIVE EXPERIENCE

Owner / Digital Marketing Consultant – GirlxDesign
2022 – Present

• Crafted digital strategies and campaigns for clients across wellness, real estate, culinary, and fashion

• Produced on-brand assets using Canva and Illustrator for social, web, and email platforms

• Built engaging visuals including reels, IG stories, and promo graphics to drive growth

• Advised clients on consistent voice, brand cohesion, and platform optimization

• Launched and supported seasonal campaigns, product rollouts, and content series

APPAREL DESIGN & PRODUCT LEADERSHIP

Project Manager – Apparel Development
Clothier Design Source | May 2013 – 2021

• Directed full lifecycle apparel development for diverse clients

• Developed tech packs, prototypes, and timelines with precision

• Improved internal systems for production flow and timely communication

Technical Designer
Clothier Design Source | May 2013 – Aug 2013

• Supported pattern and spec development, facilitating accurate sample runs

Owner / Designer – Battledress
2008 – 2018

• Founded a niche apparel brand for the salon industry

• Led product design, branding, and digital marketing initiatives

• Created original graphics for brand identity and promotion

• Managed sourcing, budgeting, and production from concept through delivery

Senior Designer
St. Croix / Knitcraft Corporation | Aug 2001 – May 2013

• Designed menswear across multiple categories (knitwear, denim, leather, hosiery)

• Built seasonal color palettes, sourced materials, and developed textile designs

• Represented brand at trade shows and developed sales presentation tools

Assistant Designer
Nanette Lepore | Jan 1999 – Jan 2001

• Assisted with seasonal collection development and pattern creation

• Managed trim/fabric sourcing and sample room execution

Intern / Design Assistant
Armani Exchange | Jan 2000 – Jun 2000

• Supported NY-based design team with textile selection and initial samples

EDUCATION & CERTIFICATIONS

University of Minnesota
Bachelor of Science – Clothing Design | 1997

Fashion Institute of Technology (FIT)
Associate Degree – Fashion Design & Illustration | 1999

Paris Fashion Institute
Certificate – Fashion Design & Merchandising | 1996